Page 40 - ANDRONIS MAGAZINE 2025

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MASTERING THE MAJOR

Yota Yiannousa-Andronis redefines elegance, curating a seamless

fusion of fashion, art, and luxury at Andronis Major.

YOTA YIANNOUSA-ANDRONIS is the creative force behind out for you, and how do you decide they are the right
Andronis Major, shaping its identity at the intersection fit for Andronis Major?
of fashion, art, and culture. With a lifelong passion for A designer or collection stands out when it embodies
aesthetics and an eye for elegance, she cultivated her exceptional quality, innovation, and a distinct
refined sensibility through French literature studies narrative. We seek creators who push boundaries while
and years spent in Paris. Upon returning to Greece, maintaining a dedication to craftsmanship. The right
her vision became an integral part of the Andronis fit for Andronis Major is a collection that resonates
brand, curating a fashion experience that reflects both with our brand’s ethos and enhances the luxurious yet
heritage and contemporary luxury. We spoke with her culturally immersive experience we offer our guests.
about the philosophy behind Andronis Major and the How has the rise of sustainable luxury influenced
inspirations that define its essence. your approach to fashion and design within the
Do you see Andronis Major as a space where fashion Andronis Major brand?
meets art and culture? How do you cultivate this The growing emphasis on sustainable luxury has significantly
synergy? shaped our approach. We are increasingly collaborating
Absolutely, Andronis Major is envisioned as a harmonious with designers who prioritise environmentally friendly
fusion of fashion, art, and culture. Our boutiques practices and materials. This commitment aligns with
in Oia, Santorini, are curated to reflect the island’s our broader dedication to sustainability across the
aesthetic, offering luxury designs that resonate with Andronis properties, ensuring that our fashion offerings
both the environment and our Greek heritage. By are both luxurious and responsible.
carefully selecting pieces that embody individuality and Do you see Andronis (as a hospitality brand) as
quality, we create a space where guests can experience shaping not only a hospitality standard but also
the convergence of global fashion trends and local a broader lifestyle philosophy? How does fashion
cultural elements. contribute to this vision? of luxury designers from around the world. From the and authenticity. Andronis Major is more than just a Yota Yiannousa-Andronis
What role does authenticity play in your choice of Indeed, Andronis aims to define a comprehensive lifestyle foundation of our spaces, we use Travertino Red, a brand—it is a way of life, a philosophy that embodies infuses her personal
sense of style into
designers and collections, especially when showcasing philosophy that transcends traditional hospitality. Fashion stone that echoes the island’s volcanic origins, paying refined aesthetics, elegance, and the ultimate luxury Andronis Major, blending
them within the unique environment of the Andronis plays a pivotal role in this vision by offering guests a tribute to its raw beauty and geological history. At experience. Greek heritage with
properties? tangible connection to the culture and aesthetics of our the same time, we incorporate arches and domes— As part of this vision, we are developing an exclusive contemporary luxury.
Authenticity is central to our selection process. locales. Through Andronis Major, we provide curated hallmarks of Cycladic architecture—creating a seamless luxury collection designed solely for our guests, while Through a carefully
curated selection of
We prioritise designers whose work reflects genuine fashion experiences that complement our guests’ journey, dialogue between tradition and contemporary design. also expanding our influence beyond geographical global designers, she
craftsmanship and a deep connection to their cultural enriching their stay and leaving a lasting impression. This philosophy strengthens the connection between boundaries. At the same time, we continue to seek transforms resort living
roots. This ensures that each collection not only In what ways does the architecture and aesthetic our spaces and the exclusive collections they house, new collaborations with designers who share our into an art form, offering
complements the unique ambiance of our properties of Andronis Major stores reflect the philosophy of elevating the visitor experience and transforming every values, further integrating fashion, art, and culture an unparalleled shopping
but also offers our guests an authentic and enriching this brand? visit into an immersive journey through refined luxury. into our brand. In this way, Andronis Major continues experience in the heart of
Santorini.
experience. By showcasing designs that tell a story, we The design of our boutiques is deeply inspired by the What is your vision for Andronis Major’s future to evolve—not just as a fashion destination, but as an
provide a deeper connection between our guests and natural landscape and our Greek heritage. Nestled in development? immersive experience that defines contemporary luxury
the pieces they discover at Andronis Major. the heart of Oia, they embody the authentic essence Our goal is to expand the presence of Andronis Major and timeless elegance, without borders.•
Eventually, what makes a designer or collection stand of Santorini, offering a meticulously curated selection while remaining steadfast in our commitment to quality IG: @yota_yiannousa

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