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SELECT YOUR AUDIENCE
In-room magazine-Targeted distribution 5,000 copies on average
printed per year Free Press Reprint during the year
READERSHIP IN AVERAGE: 73.200
Total Average Days Average Guests Average Nights Average
Rooms x Occupancy x per Issue x per room / Stayed = Readership
732 85% 180 1.6 2.5 71.700,48
DEMOGRAPHICS LIFESTYLE PROFILE
Average Age..................................................44 Luxury vacations.........................................92%
Socio-economic class.............................upper Spa.............................................................78%
Graduate Degree....................................... 72% Discovering New Restaurants.................76%
Male/Female...................................49%/51% Gym/Personal Training............................58%
Single/Married................................24%/76% Wine & Spirits............................................72%
Kids Under 18...............................................34% Shopping....................................................64%
Exploring Local Culture...............................74%
FREQUENT TRAVELERS Art Galleries...............................................52%
Travel for Business........................................8% Enjoying nightlife.......................................56%
Travel for Leisure........................................92% Family Travel..............................................38%
Fly First Class for Leisure.............................18%
Fly Business Class for Leisure......................54%
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